VERSION A
Our new backpack has easy-access pockets. Here's what that means on a busy commute: you can reach your travel card without taking the bag off. Show that moment instead of listing another feature.
THE CONTENT DESK / 03
Hook + Image Tester
Compare two openings in a feed. See the promise before you publish.
Your first impression
Example copy is fictional. Compare clarity, not a predicted score.
VERSION B
Your train is leaving. Your travel card is at the bottom of your bag. That's the moment an easy-access pocket should solve. In a product demo, show the reach, not just the pocket.
Make the package earn the next line
- Does the image show something the opening does not?
- Can a new reader tell what they will get by reading more?
- Does the body deliver that promise without exaggerating?
Review prompts for A
- The feed cutoff is approximate. LinkedIn varies by device, post format and UI changes.
Review prompts for B
- The feed cutoff is approximate. LinkedIn varies by device, post format and UI changes.
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