SELECTED WORK · STRATEGY, CONTENT, PRODUCTS
I build things that earn attention
I’m Mathew Maldonado, a creative director and producer. I turn ideas into videos, campaigns and creator systems that earn attention.
About these numbers & credits
Cross-platform career totals supplied by Mathew. YT Jobs covers a subset: 427 YouTube videos, 2.13B views and 53.77M likes as of September 14, 2026. Results reflect content contributions across client channels, not a personal audience or sole production credit. View credits ↗
01
Long-form creator content
YouTube productions, stories and packaging. See the work, then the role behind it.When You Play TOO Much Steal a Brainrot
Hew Moran · YouTube producer
Watch on YouTube ↗Kids think Solar Eclipse is a Fortnite Event
Hew Moran · Shooting, thumbnail and partial edit
Watch on YouTube ↗02
Short-form creator content
Different creators. Different audiences. Selected comedy, gaming and art from Hew Moran, Ramo Akh, Gbillz, KeepUpRadio and The College Cuber.BAND4BAND · Fortnite remix
KeepUpRadio × Hew Moran · YouTube producer
Watch on YouTube ↗New York Mets baseball mosaic
The College Cuber · Partial videography and structure guidance
Watch on YouTube ↗Fortnite Kids Don’t Understand Reality.
Hew Moran · Full production and on-camera appearance
Watch on YouTube ↗03
Brand campaigns
Products and partnerships inside creator-led content. Selected from my campaign work archive.Netflix
Netflix · That Annoying Friend
Hew Moran · Dead Man’s Party / Knives Out partnership
Watch on YouTube ↗Netflix · That SUS Friend
Hew Moran · Dead Man’s Party / Knives Out partnership
Watch on YouTube ↗Netflix · That Annoying Friend (second spot)
Hew Moran · Dead Man’s Party / Knives Out partnership
Watch on YouTube ↗Samsung
Samsung · Your Friend Gets a New TV
Hew Moran · Samsung OLED TV partnership
Watch on YouTube ↗Samsung · You Forgot to Get a Gift
Hew Moran · Samsung OLED TV partnership
Watch on YouTube ↗Porsche
Porsche · Kids Think Fortnite Made Cars
Hew Moran · Porsche collaboration
Watch on YouTube ↗Porsche · I Raced the Fortnite Car
Hew Moran · Porsche collaboration
Watch on YouTube ↗Porsche · What Do You Do for a Living?
Hew Moran · Porsche collaboration
Watch on YouTube ↗Film campaigns
Also worked on Wonka · video coming soon.
Food & grocery
Kroger × Roblox · Kroger in Roblox is Crazy!
Hew Moran · Kroger campaign
Watch on YouTube ↗
Gaming & brand collaborations
Lovesac · Ads & live
↗
Bdestined × Streamer University
Creator application case study · 2025
The Streamer University application
Concept, creation and execution by Mathew Maldonado
Watch on Instagram ↗
The moment he got accepted
Bdestined’s acceptance reaction · May 17, 2025 · Outcome footage
Watch on Instagram ↗THE BRIEF → THE OUTCOME
Make the person behind the application worth watching.
I created my family member Bdestined’s application video for Kai Cenat’s Streamer University, from the idea through execution. He was accepted into the 2025 program.
This is an example of content built for a specific outcome: introducing a creator and earning consideration, rather than selling a product.
Application-video contribution supplied by Mathew. Acceptance documented in Bdestined’s May 17 reaction reel. Selection was the program’s decision; the video is not presented as the sole cause. Outcome footage is shown for context, not claimed as Mathew’s production.
THE BIGGER STAGE
A creator event with global attention.
The inaugural event ran May 22–25, 2025 at the University of Akron. The host university reported an estimated 23 million hours watched, attributed to Cenat’s team.
Event-wide context, not views of this application or Bdestined’s streams. Read the university’s recap ↗
Follow the creator
05
Things I’m building
Work for creators, businesses and the attention economy.ATTO Live
One creator workspace for going live, managing the show and reaching an audience across platforms.
ATTO Talent
A better way to connect creators, opportunities and the context needed to make the partnership work.
Thumbnail Engine
A visual research and decision system for understanding which thumbnails earn attention and why.
YouTube Data Engine
A research layer for finding repeatable patterns across videos, packaging and audience behavior.
06
Where I’ve done the work
Content strategy and production, including creator collaborations featuring organizations.Hew Moran
YouTube strategy, packaging and channel growth
The Okcy Way · Sham NYC
Creator content work
High Bridge The Label · 300 Entertainment
Music and label content work
St. John’s University
Social video, interviews, events and campaign content
Life Time
Sports content production for Ultimate Hoops
New York Islanders · Jets · Mets · Knicks
Sports, creator and event production
07
From the creators I’ve worked with
Client recommendations published on YT Jobs.Hew Moran
“All around a great guy. 10/10 would work with again.”
Excerpt from his YT Jobs reviewRamo Akh
“Worked with Matthew multiple times while filming collabs with another creator. He's great!”
YT Jobs review08
Press & photo credits
My photography, published and credited.Business Insider
Photography of Hew Moran · Credited to Mathew Maldonado
Amanda Perelli and Marta Biino · January 8, 2024
HAVE AN ATTENTION PROBLEM?
Let’s make something people cannot ignore
Content strategy, creative direction, creator systems and original formats.
Start a conversation ↗
04
Instagram & TikTok
Brand, sports and event work on the platforms where it lives.Dollar Shave Club × Hew Moran
Paid brand campaign
Watch on Instagram ↗Rolling Loud
Music and event content
Watch on TikTok ↗New York Mets × The College Cuber
Partial videography and structure guidance · Baseball mosaic
Watch on Instagram ↗Brodie Rec League
Sports content · Original reel · Canada Basketball collaboration
Archive links · previews currently unavailable
House of Highlights
Sports content · Original clip · More work
Archive links · previews currently unavailable
Counts and video credits: YT Jobs, observed September 14, 2026. These are rounded snapshots, not live counts. Brand selections come from my work archive and do not imply direct employment. All 427 videos ↗ · Photography & thumbnails ↗