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Campaign Break-Even

Know how many incremental orders would need to cover your campaign.

Free · No AI calls

Your assumptions

Example amounts, not pricing recommendations. Use the same currency throughout.

Currency

Changes labels only. No exchange-rate conversion.

Campaign costs

Creator / talent feesProduction / editingPaid distributionOther fixed campaign costs

Economics per orderNet revenue per orderAfter discounts and expected refunds; exclude sales tax collected for others.Variable costs per orderProduct cost, fulfillment, payment fees, expected return costs and commissions. Do not include fixed campaign costs again.

Optional scenarioAssumed incremental ordersAdditional orders caused by the campaign, not all sales during the period. Leave blank if unknown.

The break-even line

INCREMENTAL ORDERS TO BREAK EVEN

At $48.00 contribution per order, rounded up.

Total campaign costs: $2,000.00
Contribution per order: $48.00
Revenue at that rounded order count: $3,360.00

How this works

Contribution per order = net revenue − variable costs.

Orders needed = campaign costs ÷ contribution, rounded up. Contribution must be positive.

Break-even is not attribution

This estimates a threshold from your assumptions. It does not prove which sales the campaign caused, predict demand or include unentered overhead. Compare against a baseline or controlled holdout where practical.

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